SEO writing is one of the most in demand skills or resources by Internet marketers today. Writing effective articles that will rank well in the major search engines is a basic yet essential necessity when operating a successful online business project, personal blogs, and web pages. If you are looking for some basic information about SEO article writing then this article is just what you are searching for.
I will start by giving a brief definition of SEO in a way that will make the rest of this article a lot easier to understand. SEO is short for the term “Search Engine Optimization”. Search engine optimization is the process of improving the visibility of a web site or a web page in search engines with the aim of getting higher SE page rankings. For the sake of this article we will be mainly focus on article writing.
Writing articles that contain interesting, sought after, and relevant information about your business niche, product, or service in a pleasing format and style for your readers is a very good step towards the effectiveness of that article. However for your articles to be equally highly sought after by the Internet search engines more considerations are required. This is where writing search engine optimized articles come in.
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Why Is Making Your Articles Optimized for the Search Engines So Important?
The number one reason that you will want to optimize your articles for the search engines is so that they will recognize your article as relevant to a particular subject, business, niche, product, or service. The serps can then easily categorize or index your article in a place where people interested in and searching for that information can find and access it quickly and easily. For example if your article is to be about “comfortable golf shoes” you would want to optimize your article so that the SE can recognize the relevance of your article to that subject, then index it where people looking for information about “comfortable golf shoes” will be able to type in the phrase “comfortable golf shoes’ and locate your article easily. This is very important because you want as many people as possible to be able to find access and read your articles.
The more people that find and read your articles the better. It will provide you with a much greater opportunity to have your business, product or service introduced to those people that have a direct interest in what ever it is you have to offer. By writing search engine optimization articles you enhance the chances of your articles being indexed in a high position or page rank on the serps where they will get maximum exposure for maximum effectiveness.
A Few Things You Can Do To SEO Your Articles
These simple seo writing guidelines will help First make sure you write keyword filled articles. Producing keyword-rich articles will help you increase your search engine rankings. Highly used or popular key words will be able to aid search engines to properly index and select your articles whenever someone uses your chosen article keywords in a search on the major SE.
To find popular keywords for your articles figure out your target market and look for the words, terms, or phrases that they use to find content of interest on the net.
You will also hunt for widely used keywords at different search engines with the help of since many widely used search engines work with programs known as spiders (or bots) which routinely browse the Internet for keywords and save and index them in their own data base. You can try “Google Keyword Tool” to get updated popular keywords that are currently being used by people in your niche market.
Use Keyword Phrases Instead of Single Keywords
In this day and age in order to find what they are looking for more quickly web searchers are more apt to use a phrase instead of a single word to find a specific information or subject they are looking for. For instance if they would like to know what the most comfortable golf shoes are instead of typing in” golf shoes” they are more likely to type in”most comfortable golf shoes.” By typing in a phrase time and effort are saved. The other advantage of you using keyword phrases is that you reduce the competition associated with single keywords and give your articles a better chance of being highly ranked by the search engines..
Don’t Overload Your Article with Keywords
Overloading or over using keywords in your articles will only hurt your efforts by greatly reducing the quality content and readability. Your keywords should be placed in your article in a way that keeps your article optimized for the search engines but enjoyable, pleasant and easy to read by your reader.
Use Your Keyword Phrase in Your Article Title
Definitely one of the extremely critical locations for your keyword and key phrase will be in the title of the article. You should also attempt to make the title as interesting and attractive as possible. Your article title is the first thing your reader will see, use it to ignite their interest.